SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. It's in the new Search Console, previously Fetch and Render. However, many of our client's needs don't seem to be. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. We don't need to create heaps of pages to target long-tail keywords. This week we're going to chat about keyword ranking reports. 2. I am not an AV guy, so this has taken a little while longer than I had hoped. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. It takes time, effort, and creativity to generate high-quality content, and that's why it's in such high demand. Click on the whiteboard image above to. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. Important information architecture best practices. This week we're going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly. Using a Vibe Interactive Whiteboard for Effective Brainstorming. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. Click " Save+As" and name the file " Current Site Crawl for Editing". In this weeks Whiteboard Friday, Rand shows off some useful…Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Also set up Google alerts for the name of that person. Shorter is better. Specifically, the example I want to use is Twitter images, since that was our most recent focus. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. Click on the whiteboard image above to open a high resolution version in a new tab!Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. We talked about this in the past. Office. Commonly in SEO, when we think about on-page optimizations, we're typically thinking about core places to include the keywords, such as the title, the H1, the URL within the content. The answers to all these questions and more await you in this week's Whiteboard Friday. I think that this is where we. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Syndicating Content. Learn SEO tips and tricks in this SEO training course from Moz. Length matters because of the processing fluency that we talk about above. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. Why Visual Assets > Infographics. So my talk today is about harnessing generative AI for content and SEO success. Compare SEO Products See which Moz SEO solution best meets your business needs. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. Optimizilla is one. Whiteboard Friday. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. So let's start here. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Ease the stress away by ensuring that your Moz Pro subscription is set up correctly with this 10-step. In this week's Whiteboard Friday, get a refresher on what faceted nav is and. It's 2015. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. We are talking about 21 smart Google SEO tips for 2021. Moz Local Raise your local SEO visibility with complete local SEO management. See critical SEO metrics as you browse the web with. This week we're chatting about finding sites that your audience visits so that you can better market to them. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within. The session, for many, many years, has been the core unit of Analytics data. 3. I'll list the extensions, then advise on settings and why I use them. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. Google provides us with a number of tools. The Moz Story Moz was the first & remains the most trusted SEO company. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 1. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. The marketing industry seems to have a love-hate relationship with infographics. The first two were primarily for work but the latter was mostly for relaxation. org, de. This gets tough. Google vs. org, de. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. How SEOs Can Help. We're getting ready for a new year, a new year of SEO. As of this filming, both tools still exist. Well, guess what? You can use the hash in the URL. Moz was the first & remains the most trusted SEO company. Here are our favorites. This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into. Setup of important services and tracking. These journey maps can help to unite all of the different parts of the organization. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: Build a story tracker from your report findings. Categories: Analytics and Reporting Tools. For reference, here's a still of this week's whiteboard. Click on the whiteboard image above to open a high-resolution version in a new tab!2 days ago · Start by going to the Noteable app’s dashboard. I think that this is where we get to take our soft skills to the next level. For example, let's says I have 50 guitars to give away. My name is Alisa Scharf. When they're really done well, they can be effective ways of conveying a lot. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Keyword Explorer: The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site. Create exit portals where users will drop off. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. These days, with everyone working remotely, they can help bring office members together. The Basics of Local SEO. This is a question from Michael Cassatt. org. In an SEO context, "structured data" usually refers to implementing some type of markup on a webpage, in order to provide additional detail around the page. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. push ( ['_trackPageview']); and you will start to see page speed data in your new Google Analytics profile. Editor's note: Beginning at 1:49, when Claire mentions "referral. Click on “Authenticate” and choose your site’s profile from the list provided. Step 3: Navigate to the "Inbound Links" tab. Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday. What I'm going to show you today is not going to be perfect. Video Transcription. It's something that should be maximized. Whiteboard will open a text-editor in a new tab. The image caption. . November 22, 2023. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The first one is basically looking for links that come from your own name, your brand name, your domain name potentially, and the names of the founders or people who run your company. Moz owns Followerwonk, so I'm getting to the free trial page for Moz Pro. Here's a quick run down on how I set up my whiteboard and homework boards in class every day. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Welcome to another edition of Whiteboard Friday. Open the first crawl of your current site and make a copy. Optimize for page speed. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we. Whiteboard Friday Recap 2023: AI Edition. Second thing, engagement rate is a new metric in GA4. Step 4: Now it’s time for the keyword map - the most important part of your SEO strategy. When people search for our brands, they're often looking for something. Probably driving more traffic than YouTube, driving more traffic than Yahoo!, driving more traffic than Bing. First one, starting out is this idea of semantic connectivity. It doesn't affect your SEO, but the standard Magento one doesn't look great. Once your research is complete, each data point, insight, and potential narrative can become a valuable content asset. Beyond performance metrics, research. A Content Engine that Drives Revenue — Whiteboard Friday moz. He identifies three specific types of. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. Maybe you're starting a. Fixing the Broken Culture of SEO Metrics. Here's a quick run. Step one, you need to get a list of your branded terms and phrases. Add them to my list in Keyword Explorer or Excel or Google Docs if you're using those and go to work. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. If you already use Google Analytics all you need to do is click Admin > Create property to set up your brand new GA4 property. Sometimes you've got a situation like this. Crawl Budget. One of those features is Audiences, which many people may only be using for their ads. It will convert to a full link with the text as your proper link text. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. htaccess to fix the non-to canonicalization issue: Click “View Settings”. The simplest and fastest is probably the URL Inspection tool. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. They are counted slightly differently. You start to see the same brand, the same name, the same person again and again. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. 1. But it is in GA4. Now, this is an awesome tactic to use for link building. All you do is add an exclamation mark at the start. 25% * 1,000 = 92. Paid results do strongly impact organic click-through rate, especially in certain queries. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. Visual Search Optimization — Whiteboard Friday. Blog posts and those could have regular updates or be republished on a regular basis. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's one mention in the Research Tools section. In this Whiteboard Friday, Rand covers the tactics that will help your content. Get the free checklist! We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Whiteboard Friday | SEO Reporting. In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So if you search by root domain and you just put in your website into Moz Keyword Explorer, it will show you all of the ranking. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week I'm going to do something unusual. Those include: Web analytics - Google Analytics is free and very, very popular. Moz Pro Your all-in-one suite of SEO essentials. Best. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Compare SEO Products Lighting is the most important aspect of our setup. The Mobile SEO Stack:. Today I'm going to talk a little bit about the SEO slog. This week, we're talking about advanced on-page optimization. Today we are going over part three of our three-part series all about featured snippets. Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. The Whiteboard setting for Teams meetings is a per-user setting. Large Language Models have taken the world by storm in recent months. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of. 13:19. Moz Local Raise your local SEO visibility with complete local SEO management. This is the founder and CEO, Will Critchlow. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. That is a very rough rule. The second tip, develop a low-hanging fruit framework. The Moz Blog. Because, in 2018, links still do matter, still are an important part of SEO. Keep it succinct. The Authoritative Content Funnel — Whiteboard Friday. Understand what it is they're trying to accomplish. Click on “Authenticate” and choose your site’s profile from the list provided. Now people say, yes, you should link to topically relevant pages. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. The Mozzers set up their equipment, and then it’s blastoff! They film their video in one or two takes, keeping it fun and conversational. Here is what you will add to your . Just add _gaq. Making your FAQ page work: integrate, analyze, monitor. He wanted to know, since he's working on a content strategy, working on a new blog. Understand how to communicate with each other in a way that fits into each other’s processes. They don't know which version (s) to rank. SEO Analytics. understanding the big-picture search trends to making sure your SEO goals jive. Getting Started with Guest Posting. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Hi. They have en. g. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. It also gives your ideas room to grow with an infinite canvas designed for pen, touch, and keyboard. Welcome to the latest edition of Whiteboard Friday. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. Broad-to-narrow organization. It was starting at about mid-November. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. Welcome to Whiteboard Friday. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. All kidding aside, the idea of searcher task accomplishment is a. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. There are all sorts of free tools available for you to compress them. So they're thinking, "Aha. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? Whiteboard Friday | Content Marketing. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases Get the scoop on the latest and greatest from Moz. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. So in reality, the average return on investment in SEO for an e-commerce company is about $2. Visualizing the Marketing Funnel. Moz Links API. shares. This is Debbie. We've included some of our favorite episodes here, and find. The lessons Rand has learned from building and growing Moz are almost old enough to drive. Google measures these kinds of things. g. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Have you always wondered how to talk to decision-makers about how you can turn their problems into SEO solutions? 🤩 Look no further than this new Whiteboard Friday. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. The 55 Best Free SEO Tools: When doing professional SEO, paying for premium tools is typically worth it. Now - Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. ”. The "You list things like X, I have or I am an X. As SEOs, we hold a surprising amount of influence over how the world gets its information. e. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. And whilst ChatGPT is an OpenAI product, GPTs themselves are just a type of large language model that are now out there in the world for anyone to use and there are lots of companies already building things on their GPTs. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. In here, we need to: Click "Channel Groupings," select "Create a custom channel grouping". Audit regularly! Then the last thing is auditing regularly, and that means once every 3, 6, or 12 months. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right, Alex, and. For a variety of reasons, some authors—no matter how well. Moz is probably the most famous SEO-focused. e. We're filming this in the London HQ of Distilled. Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $ (BIN)/gmp-fake. Cyber SaleClick on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. First, someone writes up the main points on a whiteboard. Hit “Save Profile. This week we're going to chat about being intentional about the content investments that you make. Hi. It's someone else's network. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Specifically, we breakdown the lighting, focusing on both the subject and the whiteboard, and using wireless lavalier microphones instead of boom shotgun mics. See which Moz SEO solution best meets your business. g. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. So let's get started here. So number one is to know which featured snippet keywords your site already ranks for. Click on the whiteboard image. Avg. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. 1. Rand mentioned internal linking a few months ago before Penguin even hit, back when we. Number one, always create one-to-one redirects. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. All About Anchor Text. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy,. Today I'll be talking to you about the next search intent. Needless to say, I managed to pencil it in my schedule after regaining consciousness. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to talk a little bit about the SEO slog. 99% of the time work really well together. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. I'm Tom Anthony, head of the R&D department, and today we're going to be talking about Accelerated Mobile Pages. Know your audience. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. 4. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. Moz was the first & remains the most trusted SEO company. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. The next step in conversion rate optimization is to know your audience. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. To that end, in today's Whiteboard. So my talk today is about harnessing generative AI for content and SEO success. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. It's arguably the most important part of the link building process—and also the most grueling. #1. Completely characteristically, the Moz team has even shared the details of their production set-up in this WBF show, “Tips for Filming Whiteboard Presentations”. This will show all external backlinks. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of. Create data streams for websites or apps. . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Hey, everybody, Dr. GPT, of course, stands for generative pre-trained transformers. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. Gifford on local link building Get more link building tips from Greg to help you succeed in local search in this new Whiteboard Friday video: [w/ BONUS worksheet] #SEO #WhiteboardFriday. Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. Check out the first episode on ' How SEOs and Developers Can Work Better Together ' and the last episode on ' How SEOs and UX Designers Can Work Better Together '. This is the on-page SEO portion. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. The Moz Story Moz was the first & remains the most trusted SEO company. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm here to talk to you about how to deliver better presentations to executive stakeholders. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. However, even with these set up, sometimes some. You can see Wikipedia doing this. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. In today's Whiteboard. Download now. If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. We've included some of our favorite episodes here, and find. Hey, everybody. Organic, it's something between about 47% and 57% of all searches result in an organic. Indexing. But you could also use something like Piwik, or if you're bigger, Omniture. Their logo, their colors, the association you have, it just becomes background noise. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. This one comes to us via submission from email. Or you can play it in the player. STAT SERP tracking and analytics for enterprise SEO experts.